To increase website traffic, one can go through the rigors of organic search engine optimization and employ the many strategies and tactics that can be used and lengthily discussed in many articles online or use Google AdWords. But before an online marketer can absolutely maximize their online presence using this amazing tool called Google AdWords, they have to have a complete grasp of what AdWords really is, its capabilities, its guidelines, and the two main levels of AdWords – the Google campaign and the Ad Groups and knowing these can really put you ahead of the online advertisers pack and divert as much website traffic as you want.
To begin with, the Google campaign level is all about the part of the whole AdWords setup where you have to set up and allocate your daily budget, the start and the end of your campaign thrust including the exact dates, language targeting which also includes the target location (country down to the city), and the amount of earnings you want to reach. The Ad Group level on the other hand pertains to your choice of keywords and the ads themselves, how to group your ads into ad groups which is ideally two ads per group (this way you can monitor easily which ad works and which has mediocre results instead of them individually working), and applying diverse types of approaches and tactics for each group and by doing this, you can easily know when and where to make the necessary adjustments in your campaign in order to make the groups run more effectively and with better results .
For optimal traffic generation, you have to run multiple campaigns instead of just one since there is no room to compare if only a single campaign is operating at one time, and at the same time, multiple campaigns with many ad groups for each campaign will result in a diversified stream of traffic which you have to sort out and identify as to which campaign brings in the most number of conversions from the traffic it produces. With multiple campaigns and multiple ad groups, you can easily devise new strategies and plans on your next round of advertising threats basis on the performance of the last campaigns that you din, and with the results, you can continue with the more successful ones and fine tune the other ones so that they can perform at par with the ads that contribute to the bulk of your earnings.
Lest you forget, success in the AdWords program does not happen overnight and it would take some experimentation's and calculated risks on your end to be able to perfect a campaign, and even if you already already seem to arrive at your best campaign yet, it would always need tweaking every now and then since the market is always volatile and would sometimes change depending on the current trend so you always have to be ready on anything that is new and anything that may affect your campaign.