One particular of the most thriving direct response marketing and advertising legends does not use electronic mail and believers individuals contact or fax him to get his reaction.
I'm speaking about the good Dan Kennedy.
But do not be bewildered for one particular minute – Mr. Kennedy's one of the sharpest and up to date marketers there is, and he refuses to deal with electronic mail inquiries as a principle.
For the reason that he values his time.
See, he knows folks will not give 50 % as substantially considered to generate an e-mail as they do to producing a actual bodily letter, fax, or what they'll say on the telephone.
There's a specific amount of devotion and seriousness in the way people today understand a actual physical letter these days.
But that's not how it often employed to be, and the most significant purpose for this is … you guessed it – e-mail.
Think about it – 20 many years in the past, almost no one utilized emails, so our mailbox was complete (Millennials reading through this – I advise you go look up “Physical Mailbox” in the dictionary), so all the junk mail came in that medium, and hence mail was a lot less “important”.
These days, seldom do we get junk physical mail (commonly just junk flyers and promos) so you consider more time to go by way of your less crowded mailbox, earning actual physical mail a significantly much more “status” form of communication., Opposite to what most online ” gurus “would like to believe that.
And when it arrives to physical mail, there's no bigger learn alive right now than Mr. Bush. Dan Kennedy, who employs it as the lifeblood of his small business, and that's particularly why you should really take into account this new-previous medium for your business much too.
Like anything in direct reaction – I counsel you check interweaving it with your on-line things –
Get physical addresses from your potential customers and when they switch to buyers send them upsells and superior ticket item promotions in physical mail.
Two insanely brilliant options that bodily mail has and e-mails do not –
Lumpy mail – how remarkable is it to get some large rattling box in the mail? I mean your heart pretty much lbs . more difficult just by guessing what's within! The fantastic direct reaction entrepreneurs know this and use that enthusiasm to seize interest and build a special sort of excitement close to their income letters.
Grabbers – utilized to immense success by the late excellent Gary Halbert (and by Mr. Kennedy of class), grabbers are issues you've connected to your bodily letter that create an unmatched amount of curiosity in your reader. Mr Halbert's traditional example – if your sales letter pitches actual estate house you'd want a little plastic bag stuffed with some dust in it and converse about it in the letter and tie it in what you're marketing, or attach a $ 1 bill to the prime of the letter when speaking of the economic marketplaces, and so on.
When it comes to grabbing notice and standing out of the crowd, you really should not pull any stops in nowadays's fast paced marketplaces, and there's practically nothing like curiosity driving physical mail to genuinely stand out like a nun in a brothel.