There is a proven sequence of steps to follow if you want to see success when starting an online-based business. I have seen hundreds of thousands of people Start and lift their online-based business off of the ground by doing these things:
1. Provide value first.
2. Write informative copy that sells.
3. Design and customize an easy-to-use website.
4. Use popular search engines to drive qualified traffic to your site.
5. Establish yourself as an expert to the masses.
Step 1: Provide Value first and then market your brand
In my opinion, I believe entrepreneurs make the common mistake of promoting the product first before providing value to the consumers. Before you even pitch anything to anyone it is important to have your consumer’s personal interests in mind first. I would recommend that you write and promote informative content that will educate your market on how to find practical solutions to their problems before pitching what you have to offer.
Step 2: Write informative content that sells
It is not enough to create informative content. As an entrepreneur, it is your job to make it fun and interesting. You can make your content more interesting by creating a fun and truthful headline. Talk about the problems that your market is experiencing and how to solve them in easy steps.
Step 3: Design a fun and easy-to-use website
You will have to build a website that will engage your audience in a positive way. What I recommend is that you use two simple colors for you website. You do not want to make your website to loud or too confusing because people have an average attention span of about 8 seconds, according to the New York Times. Furthermore, make sure that your website is professional and free of grammatical errors.
Step 4: Use search engines to drive qualified traffic
I would recommend that you start on a small budget before dumping incredible amounts of money on your marketing campaign. The safest marketing strategy to use in my opinion is pay-per-click advertising. Pay-per-click advertising allows you to test the waters and see what types of keywords that your market is responding too. Paying for traffic, in my opinion, drives more qualified leads than free traffic.
Step 5: Establish yourself as an expert
In all, if you launch a successful marketing campaign, you will have qualified leads coming to you for advice. It is important to establish yourself as a leader. As a leader, you are responsible for the well being of your market and their needs. You must always do your best to make sure that they remain as happy as possible with your products.