A profitable niche is a niche which is highly competitive, competition also means there is a lot of money to be made online. One example of a profitable niche is "make money online". This market is huge. The prospects in this niche are willing to spend their money. Sometimes there are many internet experts out there who would tell you not to choose the "make money online" niche because the competition can drown you. Not for me! I say hit this niche market like a pile of plank wood.
There is so much money to be made in this niche! This applies to some other profitable niche markets like golf, weight loss, auto car loan, hypnosis, health, pets. The list goes on. Again, the competition in these niche markets is like a billboard screaming, "There is a lot of money to make here!" It is just that simple.
Furthermore, these profitable niche markets have big companies which spend loads of money on advertising. But you do not have to do that. When these companies choose to do, it tells you that their market research shows there's an abundance of profit potential out there. You just have to take advantage of it. When there are many sellers and buyers in a niche market it simply means it's popular. That probably means there is a lot of buzz around. In other words, the more competition there is, the easier it is to make money online or offline.
Sounds insane but true. The secret is, you can slice the niche into sub-niches and target them specifically. The big player may have missed these tiny profits. They usually target the whole market in general. If you can afford to focus and take your slice of the pie, the major competitors may not even bother that you're there!